dxps offgrid powergen logo
Offgrid Powergen Website Design

OVERVIEW

One of my favourite scenarios is a client who comes to me with absolutely nothing in terms of marketing material, and this was the case with Offgrid Powergen.

Although established for a couple of years, Offgrid was still very much in its infancy with primary focus being product sourcing and development. CEO Tim Peters approached me back in 2016 with a view to progressing branding and marketing material and to build a web presence for the company, which I of course was very happy to do.

2 years down the line, the business is really starting to take shape with 2 fully functional test systems in situ and big plans afoot for 2018.

As far as DXPS goes: branding for the Company and Product ranges are established, the website is built, promotional literature designed, product images rendered and I’ve even been called to design and print a large shell scheme for a trade show in South Africa.

I’m really grateful to have been asked to be involved with Offgrid Powergen and incredibly proud of the results we have achieved so far.

Project

Branding and Building Online Presence

Client

Offgrid Powergen

What I Did

Company Branding, Product Branding, Responsive Web Design, Rendered Product Visualisations, Infographics, Icon Design, 3D Graphics.

Offgrid Powergen 10K-Inverter_array render

Bespoke Icons, eye catching

colour and 3D Rendered

imagery.

Each product range needed it own representation on the website and I wanted to create distinctive and colourful designs for ease of recognition. Each page on the site carries an animated version of the respective logo as its header.

dxps Offgrid Powergen Power-Branding
DXPS powerstart-promo

Each range has its

own “toytown” 3d model to

compliment the logo.

Utilising the model, i built small areas to illustrate the effectiveness of using Offgrid systems as areas of South Africa are perpetually thrown into darkness with power outages.

Product visuals

built from scratch

and rendered.

For a variety of reasons, we chose to build product virtually and render out images rather than photograph the actual product. Partly because the products are still in development, but having 3d models is far more versatile for creating images on the fly.

Offgrid Powergen Generators
powerplus-infographic

Bespoke icons and flat

colour coded infographics

for each product range.

Utilising a full set of bespoke icons I designed a set of simplified infographics to easily illustrate each Power Range system.

dxps offgrid powergen website illustration